Digital tools can offer practical solutions to overcome:

Tourist seasonality

Limited visibility

Offline Competition

Booking platforms:

It makes it easier for customers to book accommodations, activities, and services online, increasing convenience and accessibility.

They are not recommended for rural tourism establishments because they are impersonal.

Both are true

A tourist farm can use Instagram to share photos of its animals, landscapes and activities, attracting more visitors interested in authentic rural experiences.

True

False

CRM stands for:

Customer Relationship Management

Control Reporting Management

Customer Responsibility Module

Digital communication tools, such as email or text messaging, provide customers with important information before arrival, such as travel instructions, activity schedules, and accommodation details.

False

True