The target group is a key element to create a marketing strategy

FALSE

TRUE

General characteristics of a target group might include:

Media consumption habits, interests, and values

Age, occupation and location

Personality traits, hobbies, and lifestyle choices

To choose the correct media you need to consider:

Target, Objective, Interests

Target, Objective, Lifestyle

Objective, Target, Message

You are creating a social media campaign for a new language learning app, what do you think must be considered?

Their age and education background

All the above

Interests regarding travel and culture

Tik Tok content is based on the in-depth analysis of content in long structured videos

FALSE

TRUE

A good marketing strategy integrates different types of channel, reaching the target through different angles

FALSE

TRUE