The target group is a key element to create a marketing strategy

FALSE

TRUE

General characteristics of a target group might include:

Media consumption habits, interests, and values

Age, occupation and location

Personality traits, hobbies, and lifestyle choices

To choose the correct media you need to consider:

Objective, Target, Message

Target, Objective, Lifestyle

Target, Objective, Interests

You are creating a social media campaign for a new language learning app, what do you think must be considered?

Interests regarding travel and culture

Their age and education background

All the above

Tik Tok content is based on the in-depth analysis of content in long structured videos

TRUE

FALSE

A good marketing strategy integrates different types of channel, reaching the target through different angles

FALSE

TRUE